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#SCRATCHPAD CRUNCHBASE SERIES#
#SCRATCHPAD CRUNCHBASE MANUAL#
Admins can automate the manual work that goes into understanding who is being provisioned access, answering “who has access to my data, and how?”ĪppOmni’s co-founders were former Security Executives at Salesforce (the CEO held the ‘Chief Trust Officer’ role) which is a clear indication that they have discovered a significant gap that ought to be filled! Data access modelling in Salesforce can be extremely complex, especially as the deployment grows. Salesforce Admins aren’t security experts.
#SCRATCHPAD CRUNCHBASE UPDATE#
“Salesforce is easy to update but it can introduce risk if you don’t have a full understanding of what you are about to impact. Target persona: Release Managers/Engineers, Salesforce Developers, Salesforce Admins.
Category (self-described): Digital Enablement, “in-app digital companion”.Funding details: Feb 2021 ( Press release, Crunchbase profile).“Salesforce is a great database, but as a place to do your work it’s slow to load, requires too many clicks and countless browser tabs…Scratchpad combines sales notes, spreadsheets, tasks, Kanban boards, search, collaboration, and sales process adherence in one simple and intuitive workspace” Scratchpad leads with the promise to update and manage your pipeline in Salesforce ‘like never before’, imitating a spreadsheet (where frustrated sales users typically end up): Category: User experience, sales productivity.Funding details: Series A, Feb 2021 ( Press release, Crunchbase profile).One big way the company looks for diverse candidates is by looking at competencies and motivations, rather than experience that correlates directly to a tech startup. “These organizations have adopted Scratchpad for managing their sales pipeline, taking and sharing notes, working their to-dos, forecasting with their managers, making handoffs between teams easier and collaborating with their revenue teams more effectively,” according to the company’s description of the product.Īs the number of users has grown, the company has grown from around 10 employees to close to 50 today, with plans to add more over this year as growth allows. The approach appears to be working, with Salehi reporting tens of thousands of users inside thousands of companies using the product.
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The startup is continuing to employ a bottoms-up sales approach, where they use a free product to attract sales people, who then act as brand ambassadors spreading the product inside the organization. The end result is this product expansion has become core to the company’s growth strategy. “This idea of a revenue team workspace that was really just a nugget of an idea a year ago, seems to have really started to take hold across these revenue teams,” he said. That has resulted in better penetration inside customer companies and larger deals.
“The interesting part was it really evolved from just this single player tool if you will, or a single player mode, where an individual salesperson sees a lot of benefit to all of a sudden that benefit being felt and being visible across the entire revenue team,” he told me. The round follows the company’s $13 million A round a year ago and a $3 million seed in fall 2020, bringing the total raised to almost $50 million.Ĭompany co-founder and CEO Pouyan Salehi says that the funding is directly related to the product expansion, which has resulted in increased usage and sales. Previous investor Craft Ventures led the round, with participation from Accel. Apparently, investors were pleased with that expanded approach, and the company announced a $33 million Series B today. Scratchpad, a startup that is building a tool to make it easier for salespeople to enter data into Salesforce, has expanded that mission to give access to the information it’s collecting to the whole revenue team.
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